Marketing intelligence for e-commerce & lead businesses

Stop reconciling.
Start deciding.

You have the dashboards. You have the numbers. But when it's time to make the call โ€” more budget here or there? Scale this campaign or kill it? โ€” you're still doing it largely alone, with data that doesn't fully agree, hoping your instinct is right.

DataMaster gives you one number you can actually trust. Updated every morning. No spreadsheets. No reconciling.

Schedule a Demo

No credit card required  ยท  Setup in 15 minutes  ยท  Cancel any time

DataMaster Dashboard
โš  Attribution gap: Meta claimed 847 conversions ยท Shopify recorded 612 orders (28% over-report) ยท True Meta ROAS: 2.1x not 2.9x
Revenue
₪131,217
โ†‘ 22% vs prev
MER
15.24%
โ†‘ 7%
Google ROAS (real)
9.04x
โ†‘ top performer
Meta ROAS (real)
1.59x
claimed 2.9x
ChannelRevenueROASStatus
Google Ads₪54,3389.04xtop performer
Emails₪27,777โ€”no spend
Facebook Ads₪22,2421.59xbelow target
28%
average Meta over-report detected in client data
9ร—
real ROAS on best channel โ€” actual client dashboard
3 hrs
saved per week on manual reporting
15 min
average setup time to first dashboard

Sound familiar?

Two kinds of people need DataMaster.

Marketing managers inside companies, and business owners managing their own marketing. Different symptoms. Same root cause: making decisions without a single clear source of truth.

๐Ÿ“Š

"Four platforms. Four different numbers. No agreement."

Meta, Google, Shopify, GA4 โ€” each tells its own story. Monday morning goes to reconciling instead of deciding. By the time the picture is assembled, the week has already moved on.

โฑ

"I have a dashboard. I still don't fully trust it."

You have Looker Studio. You have exports. But in the meeting you still hesitate. Attribution is broken, UTMs are missing, channels don't match. Data without process is noise.

๐Ÿ’ผ

"I'm making the call alone โ€” and carrying the weight."

The CEO wants answers. The agency sends green arrows. You're sitting there with four tabs open, trying to figure out who to believe โ€” with no single source of truth to lean on.

How it works

From scattered data to one clear answer every morning.

01

Connect your platforms

OAuth clicks โ€” no developer needed. Shopify, WooCommerce, Magento, Google Ads, Meta Ads, TikTok, Bing, GA4, Callbox, CRM, and more. Read-only access. We also connect local Israeli platforms โ€” Zap, BuyMe, WhatsApp Leads โ€” that standard GA4 channel groupings miss entirely.

02

We build your data model

24 months of history pulled, cleaned, and attributed. GA4's known ghost CPC sessions fixed. Every transaction โ€” including phone leads and offline orders โ€” matched to its originating campaign in BigQuery.

03

Your dashboard. Every morning.

Real ROAS by channel. Attribution gap vs platform claims. Customer LTV by source. Budget pacing. UTM health. Every morning at 08:00, automatically. Open it, see what's happening, decide.

See the full setup process โ†’

Key capabilities

Everything you need to make confident budget decisions.

True channel ROAS โ€” not platform claims

See what each channel actually earned โ€” not what it reported.

We fix GA4's known cross-session attribution bug, classify every session with your custom channel rules, and match real transactions to real ad spend. The difference between 9.04ร— (Google) and 1.59ร— (Meta) is a decision-changing gap we surface every morning.

  • GA4 cross-session attribution fix โ€” removes ghost CPC sessions (4,683 corrected in one client case)
  • Custom channel classification: Google, Meta, TikTok, Bing, Zap, BuyMe, WhatsApp Leads
  • Three attribution models simultaneously: LC ROAS ยท FC ROAS ยท NC ROAS
๐Ÿ“Š Real data: Google Ads 9.04ร— ยท Facebook Ads 1.59ร— (ECOM dashboard, Oct 2025)
Attribution gap: Meta claimed 847 conversions ยท Shopify: 612 orders (28% over-report)
Google ROAS (truth)
9.04x
โ†‘ top performer
Meta ROAS (truth)
1.59x
2.9x claimed
Google Ads9.04x
Facebook Ads1.59x
Offline & phone attribution

Count every sale โ€” including the ones that happen off your website.

For businesses where revenue happens via phone, walk-in, or a sales rep โ€” DataMaster connects Callbox call tracking, CRM offline orders, and Google Ads call extensions. Every phone call gets attributed to its originating campaign.

  • Callbox phone call tracking โ€” calls attributed to originating digital channel
  • Google Ads call extension data โ€” click-to-call from search results
  • CRM order pipeline โ€” NetSuite, Salesforce, HubSpot, Zoho
  • Offline conversion upload back to Google Ads & Meta via gclid/fbclid
๐Ÿ“Š Real data: Leads funnel โ€” 18,290 leads โ†’ 6,994 relevant โ†’ 1,527 prospects โ†’ 429 orders ยท Closing rate 28.1% ยท Cost per order ₪50
Leads Funnel
Leads
18,290
Relevant
6,994
Prospects
1,527
Orders
429
Closing rate 28.1%
Cost/order ₪50
Customer LTV by acquisition channel

Stop optimising for first purchase. Start optimising for lifetime value.

DataMaster tracks customer lifetime value by acquisition channel with full cohort analysis. 11,633 customers tracked. Average LTV ₪653.9. 45.55 days between orders. See which channel brings loyal customers โ€” and which brings one-time buyers.

  • Customer cohort LTV tracked from first order across all subsequent purchases
  • NC ROAS (new customer ROAS) separate from blended LC ROAS
  • New vs returning ratio per channel โ€” 64.7% of customers are recurring
  • Days between orders, sessions between orders, AOC all tracked
๐Ÿ“Š Real data: 11,633 customers ยท Avg LTV ₪653.9 ยท Days between orders 45.55 ยท 64.7% returning
LTV by Acquisition Channel
Google Ads₪890
Organic / SEO₪744
Email₪698
Facebook Ads₪521
Avg LTV ₪653.9  ยท  64.7% returning customers

The attribution gap

The number Meta shows you.
The number that's actually true.

Meta dashboard says

847

conversions last month

Reported ROAS: 2.9x

โ†’

Shopify actually recorded

612

real orders from Meta

True ROAS: 2.1x

The gap: 235 conversions over-reported ยท 28% inflation ยท ROAS inflated by 0.8x

DataMaster shows you this โ€” automatically, every day.

What marketers say

Real results from real stores.

"I found out Meta was over-reporting by 34%. We reallocated $6,000/month to Google Shopping and our real ROAS improved by 0.8x in 60 days. I'd been making the wrong call for months โ€” the data made it look right."

$6,000/mo reallocated ยท +0.8ร— ROAS in 60 days
SL
Sarah L.
Marketing Manager ยท Fashion brand ยท $2.4M GMV

"We had no idea our phone leads weren't attributed anywhere. DataMaster connected Callbox and Google Ads ROAS jumped from 2.1x to 6.8x โ€” because 140 phone conversions were finally visible."

Phone leads attributed ยท Google Ads ROAS 2.1ร— โ†’ 6.8ร—
AK
Avi K.
Business Owner ยท Home services ยท Israel

"Monday used to take 4 hours. I'd pull from Meta, Google, Shopify, try to reconcile. Now I open DataMaster, see the real numbers, and I'm done. That time goes into actual decisions."

4 hours โ†’ 15 minutes ยท every Monday
MK
Marcus K.
Founder ยท Supplements brand ยท $1.8M GMV

Why DataMaster

The gap nobody else fills.

True channel ROAS Offline attribution LTV by channel UTM audit alerts SMB-focused
DataMaster โœ“ โœ“ โœ“ โœ“ โœ“
Triple Whale โœ“ โœ— Partial โœ— GMV pricing
Northbeam โœ“ โœ— โœ— โœ— Enterprise
Native dashboards โœ— Self-reported โœ— โœ— โœ— โœ“
Spreadsheets โœ— Error-prone โœ— โœ— โœ— 3โ€“5 hrs/wk

Pricing

From $99/month.
Flat pricing โ€” no surprises.

No GMV-based pricing. No surprise bills as your store grows. The same price whether you're doing $500K or $5M in revenue. Triple Whale charges $1,129/mo at $6M GMV. We charge $199. Forever. See full pricing โ†’

Starter
$99/mo
Pro ยท Most popular
$199/mo
Agency
Custom

Stop reconciling.
Start deciding.

One source of truth. Updated every morning. No spreadsheets required.

Schedule a Demo See a live demo

No credit card required ยท 14-day free trial ยท Cancel any time