DataMaster connects your Shopify store, Google Ads, and Meta Ads — and shows you real ROAS based on actual orders, not what the platforms claim. Plus an AI analyst that answers your hardest marketing questions.
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| Campaign | Channel | ROAS | Status |
|---|---|---|---|
| Shopping – All products | 4.2x | top performer | |
| Retargeting 30 day | Meta | 3.6x | above target |
| Prospecting W 25–44 | Meta | 1.9x | below target |
| Summer Sale Broad | Meta | 1.1x | underperforming |
Sound familiar?
"Meta says 847 conversions. Shopify shows 612 orders."
Which number goes in the CEO report? Platform-reported conversions are systematically inflated — especially after iOS 14.5. You've been reporting the wrong ROAS for months.
"3–5 hours every week building reports that are stale by Monday."
Exporting CSVs, copying numbers into spreadsheets, reconciling totals that never add up. Hours every week that should go into running better campaigns.
"Budget decisions feel like guesses."
You can't tell which campaigns are actually profitable — so you scale things that look good on Meta's dashboard and kill things that are actually working for your business.
How it works
OAuth — no technical setup required. Connect your Shopify or WooCommerce store, Google Ads, Meta Ads, and GA4. We request only the permissions we need. Read-only access. You stay in control.
We pull up to 24 months of history, match ad clicks to actual Shopify orders, and build your marketing data model. No BigQuery experience required — we handle everything on our secure infrastructure.
Your Shopify-truth ROAS, attribution discrepancy, campaign performance, and budget pacing — updated every morning. Plus an AI analyst that answers your hardest marketing questions in plain English.
Key features
We match every ad click to an actual Shopify order. Meta's dashboard shows the number Meta wants you to see. We show you the number your P&L cares about.
Every answer is generated from your actual BigQuery data — not generic AI. Ask which campaigns to pause, where to put more budget, or why your ROAS dropped last week. Grounded, cited, specific.
The attribution gap
Meta dashboard says
847
conversions last month
Reported ROAS: 2.9x
Shopify actually recorded
612
real orders from Meta
True ROAS: 2.1x
The gap: 235 conversions over-reported · 28% inflation · ROAS inflated by 0.8x
DataMaster shows you this — automatically, every day.
What marketers say
"I found out Meta was over-reporting by 34%. We reallocated $6,000/month and our true ROAS improved by 0.8x in 60 days."
"I used to spend 4 hours on Monday morning building a report. Now I open the dashboard and ask two AI questions. That's it."
"We paused a campaign that Meta said was performing. Shopify showed it was losing money. Saved $3,200 in the first week."
Why DataMaster
| Shopify-truth ROAS | AI analyst | BigQuery ownership | Flat pricing | SMB-focused | |
|---|---|---|---|---|---|
| DataMaster | ✓ | ✓ | ✓ | ✓ No GMV scaling | ✓ |
| Triple Whale | ✓ | Partial | ✗ | ✗ GMV-based | Partial |
| Northbeam | ✓ | ✗ | ✗ | ✗ Enterprise | ✗ Enterprise |
| Funnel.io | ✗ Pipeline only | ✗ | Partial | ✗ | ✗ |
| Native dashboards | ✗ Platform-reported | ✗ | ✗ | Free | ✓ |
Pricing
No GMV-based pricing. No surprise bills as your store grows. The same price whether you're doing $500K or $5M in revenue. See full pricing →
Join hundreds of e-commerce marketers who finally know where their ad spend is really going.
No credit card required · 14-day free trial · Cancel any time