Features

Everything you need to make confident budget decisions — nothing you don't.

Six features. One connected system. Built for the e-commerce marketer who doesn't have a data team.

01 — Shopify-truth attribution

The only number that matters is what Shopify recorded.

Meta, Google, and Bing all measure their own conversions using their own attribution models. They all over-count. We match every ad click to an actual Shopify order using your GA4 session data — so you see what each channel truly earned, not what it claims.

  • Platform-reported vs Shopify-truth ROAS side by side for every channel
  • Attribution gap shown as a number, a percentage, and a dollar amount
  • Choose your attribution model: last click, linear, or time decay
  • Works across all connected ad channels simultaneously
Attribution gap: Meta claimed 847 conversions · Shopify: 612 orders (28% over-report) · True Meta ROAS: 2.1x not 2.9x
Google ROAS (truth)
3.9x
Meta ROAS (truth)
2.1x
claimed: 2.9x
02 — Unified dashboard

All your marketing data. One screen. Updated every morning.

No more switching between Google Ads, Meta Business Suite, and Shopify Analytics. Your blended ROAS, attribution gap alert, campaign table, channel comparison, and budget pacing — all in one place.

  • Four headline metrics: spend, Shopify revenue, blended ROAS, LTV:CAC
  • Campaign table with Shopify-truth ROAS and status (above/below target)
  • Budget pacing — projected month-end spend vs your budget
  • Trend chart — spend vs revenue over time
Total spend
$17,840
Shopify revenue
$61.2K
Shopping – All products4.2x top
Retargeting 30 day3.6x
Summer Sale Broad1.1x
03 — AI marketing analyst

Ask your hardest marketing questions. Get real answers.

25 closed questions across six categories. Every answer is generated from your actual BigQuery data using pre-written SQL. Claude's only job is turning that clean data into readable prose. Hallucinated numbers are structurally impossible.

  • Answers grounded in your actual data — with the date range and source cited
  • Covers performance, channel analysis, campaign decisions, and CEO summaries
  • Streamed responses — answers appear in real time, not all at once
  • Query history — revisit any previous answer
Which campaigns should I consider pausing?
If I had $5,000 more, where should it go?
Give me a CEO summary of last month
If I had $5,000 more, where should it go?
Your Google Shopping — All products campaign has the strongest signal: 4.2x ROAS on $6,200 with no signs of diminishing returns. Put $3,000–4,000 there. The remaining $1,000–2,000 could scale Meta Retargeting — 30 day at 3.6x.
Based on: Campaign ROAS trends · 30-day Shopify data · your channel targets
04 — Data quality monitoring

Know when your data has problems — before they affect decisions.

A data quality score tells you how much to trust your metrics. UTM coverage, source freshness, attribution gaps, and a change log showing every definition you've updated.

  • Overall data quality score out of 100
  • UTM coverage — % of sessions and orders attributable
  • Source freshness — when each platform last synced
  • Settings change log — every definition change, timestamped
68
out of 100 · 3 issues need attention
Orders matched to ad click
74%
Sessions with UTM params
61%
Traffic showing as Direct
28%
3 active Meta campaigns missing UTM parameters
UTM inconsistency — "fb" / "Facebook" / "facebook" are 3 separate channels
05 — Data exports & ownership

Your processed data. Yours to take anywhere.

Export your final result tables to your own BigQuery project, sync to Google Sheets, download as CSV, or receive scheduled email reports. Your data is not locked in DataMaster — it belongs to you.

  • BigQuery export — connect Looker Studio, Tableau, or run custom SQL
  • Looker Studio dashboard templates — pre-built, connect in one click
  • Google Sheets sync — nightly automatic update
  • Scheduled email reports with AI-generated summary paragraph
📊
BigQuery export
📄
Google Sheets
📁
CSV download
✉
Email reports

Integrations

All your platforms. One connection each.

S
Shopify
Orders, revenue, refunds
W
WooCommerce
Orders, revenue, refunds
G
Google Ads
Campaigns, spend, clicks
M
Meta Ads
Facebook + Instagram
B
Bing Ads
Microsoft Advertising
GA
Google Analytics 4
Sessions, attribution
SC
Search Console
Organic queries, position
+
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