About DataMaster

Making data-driven decisions accessible to every business — not just the ones with data teams.

That's the mission. One sentence, no corporate language.

Nice to meet you

We are Natan & Yael.

We're the analytics marketing company behind DataMaster. Most data problems aren't solved by a data analyst who doesn't understand marketing, or a marketer who doesn't understand data. They're solved by someone who understands both. That's us — and that's why we built DataMaster.

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Our story

A journey of collaboration and impact.

Natan started as a solo data analyst in 2009, working with businesses from local e-commerce startups to large global companies. His expertise in GA4, BigQuery, server-side tracking, and marketing attribution infrastructure is the technical backbone of DataMaster.

In 2020, Yael joined the team, bringing her knowledge in marketing to the mix. With her background, the team's capabilities expanded even further, forming a potent combination of data and marketing expertise.

Together, we bridge the gap between raw data and decisions that actually move the business. DataMaster is the product we wished existed — and spent years building for our own clients before productising it.

The team

Real people who understand data and marketing.

Natan Kreiderman

Founder & Data Lead

Data analyst since 2009. Expert in GA4, BigQuery, GTM, server-side tracking, and marketing attribution. Has worked with e-commerce startups through large global companies in Israel and internationally. The technical architect of DataMaster.

LinkedIn →

Yael

Co-founder & Marketing Lead

Joined in 2020, bringing marketing strategy and growth expertise. Bridges the gap between raw data and actionable marketing decisions. Specialises in e-commerce performance, customer analytics, and lead-generation business models.

analyticscouple.com →

Our mission

Not data. Clarity, control, and certainty.

We're not content with providing tracking data and charts. Our goal is to change how you make decisions — to give you a genuine basis to act with confidence, not just a report to show in a meeting.

· Clarity — one picture you can trust

· Control — reliable measurement, ordered processes

· Certainty — decisions you can make with confidence

· Growth — higher efficiency from better information

Data principles

Four commitments we don't compromise on.

We only take what we need

Read-only access to your platforms. We request only the minimum permissions required to pull your data. We can never create, edit, pause, or delete anything in your ad accounts or your store.

We process your data securely and privately

Your data is processed on our secure infrastructure. It is isolated per account — your data is never commingled with any other user's data. We are SOC 2 Type II compliant and GDPR ready.

We never sell your data

Your store data, campaign data, and customer data is never shared with third parties, sold, or used to train AI models. Full stop.

You can take your data and leave, any time

Cancel at any time from your account settings. Your processed data remains accessible for 30 days so you can export everything — to your own BigQuery, as CSV, or via Google Sheets — before it's permanently deleted.

Contact

We answer every email within 24 hours.

For product questions, support, press inquiries, or just to say hello. We're a small team and we read everything personally.

hello@datamaster.io

Response within 24 hours · Usually much faster

For services and implementation enquiries: services@datamaster.io

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