About DataMaster

Turning data into insights and results.

We're not just data experts — we're your partners in your data-driven journey.

Nice to meet you

We are Natan & Yael.

We're the people behind DataMaster. Not just data experts — your partners in the data-driven journey. It's all about making your data work for you, so you can achieve better results and make informed decisions.

We're excited to connect with you and share our story, expertise, and values. It's all about building a genuine connection and trust.

Natan and Yael – The Analytics Couple
Natan Kreiderman

Our story

A journey of collaboration and impact.

Natan initiated this venture back in 2009 as a solo data analyst. His journey led him to collaborate with a diverse range of companies, from local e-commerce startups to large global companies. His extensive experience and expertise in tracking are so profound that we often joke he could connect a fridge to Google Analytics.

In 2020, Yael joined the team, bringing her knowledge in marketing to the mix. With her background, the team's capabilities expanded even further, forming a potent combination of data and marketing expertise.

Our mission is crystal clear: we aim to make a genuine impact on the businesses we work with. We're not content with simply providing tracking data and charts. Our goal is to instill a new way of decision-making, to reshape how businesses perceive and utilise their data, and ultimately, to construct more efficient marketing systems that lead to real results.

The team

Real people who understand data and marketing.

Natan Kreiderman
Natan Kreiderman
Founder & Data Lead
Data analyst since 2009. Has worked with e-commerce startups through to large global companies. Expert in tracking implementation, GA4, BigQuery, and marketing attribution.
LinkedIn →
Y
Yael
Co-founder & Marketing Lead
Joined in 2020, bringing marketing strategy and growth expertise. Bridges the gap between raw data and actionable marketing decisions. Specialises in e-commerce performance and customer analytics.
analyticscouple.com →

Our mission

Making data-driven magic — together.

Our mission is crystal clear: we aim to make a genuine impact on the businesses we work with. We're not content with simply providing tracking data and charts. Our goal is to instill a new way of decision-making — to reshape how businesses perceive and utilise their data, and ultimately to construct more efficient marketing systems that lead to the achievement of their goals.

DataMaster is the product of 15+ years working with e-commerce brands of every size — from local startups to large global companies — and seeing the same problem over and over: the data exists, but it doesn't get used to make better decisions. We built DataMaster to change that.

Data principles

Four commitments we don't compromise on.

1
We only take what we need
Read-only access to your platforms. We request only the minimum permissions required to pull your data. We can never create, edit, pause, or delete anything in your ad accounts or your store.
2
We process your data securely and privately
Your data is processed on our secure infrastructure. It is isolated per account — your data is never commingled with any other user's data. We are SOC 2 Type II compliant and GDPR ready.
3
We never sell your data
Your store data, campaign data, and customer data is never shared with third parties, sold, or used to train AI models. Full stop.
4
You can take your data and leave, any time
Cancel at any time from your account settings. Your processed data remains accessible for 30 days so you can export everything — to your own BigQuery, as CSV, or via Google Sheets — before it's permanently deleted.

Contact

We answer every email within 24 hours.

For product questions, support, press inquiries, or just to say hello. We're a small team and we read everything personally.

hello@datamaster.io
Response within 24 hours · Usually much faster
For services and implementation enquiries: services@datamaster.io

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